The Cultivate Design project aimed to encapsulate the owner’s passion for landscape design through a thoughtfully crafted brand identity. The central theme for the logo emerged from the metaphor of a plant growing out of a pot, embracing a simplistic “show don’t tell” approach that resulted in an elegant solution. The design scope expanded to include a comprehensive suite of items, such as a logo, website, letterhead, business cards, flyers, and email announcements. The overarching objective was to align the brand with the client’s vision, ensuring a client-focused and persistent representation of the luxury services provided. The development process involved direct collaboration with the client, gaining insights into their landscaping practices and clientele. The final results speak for themselves, as Cultivate Design has garnered attention from key clients and properties, receiving praise for its professional appearance and making a lasting impact in the competitive landscaping industry.