The project aimed to reposition Granden Leather in the apparel production market, strategically marketing it as a production support service. Beginning with a comprehensive consultation with the owners, the objective was to showcase Granden through a minimalist brand development approach, spanning from the logo to the website. The redesigned logo, featuring a sewing machine, scissors, and the tagline “Your label belongs here,” emphasized the company’s production nature. The successful branding has resulted in continued collaboration on various projects, and since the implementation of the new brand and sales tools, Granden Leather has successfully penetrated new markets, attracting a diverse range of clients and expanding its workforce to meet the growing demand for production requests.