In the expansive project aimed at elevating CAST Software’s brand image for wysiwyg and Vivien, a diverse array of services, ranging from CD and package design to tradeshow booth concepts, website revamps, and software launch campaigns, were seamlessly integrated. Faced initially with a mere branding PDF and color swatches, the objective was to transcend the confines of a software produced for key lighting designers to establishing CAST as a global software company. The strategic approach involved standardizing textures and color palettes, which became the cornerstone for cohesive software packaging and direct email campaigns. A groundbreaking newsletter, focusing on software tips and industry news, garnered an impressive 40,000 subscribers within two years. Other milestones included tradeshow brochures, global printer collaborations, and contests to support the sales team. The outcome was a resounding success, with CAST Software firmly establishing its presence in the lighting designers and event planners industry, maintaining a leading position in lighting software innovation.