In collaborating with the accomplished massage therapist Doris Jelacic, the primary focus of the project was to cultivate her personal identity into a compelling brand that instilled a sense of trust. The objective centered around the development of a new brand that would enable Doris to extend her expertise beyond her practice, essentially establishing her name as the brand itself. The design process revolved around three key concepts: a commitment to organic design reflecting the unique characteristics of the human body, drawing color inspiration from the spiritual concept of chakras, and incorporating mandalas as powerful tools integral to Doris’s holistic health approach.